Kendrick Lamar has broken his longtime rival Drake’s tour record thanks to his Big Steppers Tour, which pulled in over $100 million in revenue.
According to Touring Data, K. Dot’s Big Steppers Tour is now the high-grossing tour by a rapper as a headlining act in history having earned $110.9 million from 929,000 tickets across 73 shows.
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This puts K. Dot ahead of Drake and Migos‘ Aubrey & The Three Migos Tour, Drake and Future‘s Summer Sixteen Tour, Kanye West and JAY-Z‘s Watch the Throne Tour, his own DAMN. Tour and Travis Scott‘s Astroworld Tour.
The Big Steppers Tour began in July 2022 following the release of Kendrick’s long-awaited fifth album Mr. Morale & The Big Steppers and came to an end that September.
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With support from pgLang protégés Baby Keem and Tanna Leone, the tour initially took place across North America, before heading to Europe and Australia and New Zealand.
Kendrick Lamar, Dave Free and Mike Carson were creative directors for the tour, with actress Helen Mirren serving as the narrator. The setlist included songs from not only Mr. Morale & The Big Steppers, but Kendrick’s previous albums good kid, m.A.A.d city, To Pimp a Butterfly and DAMN.
Kendrick’s $110.9 million earnings put him ahead of Drake and Migos by a wide margin, with their Aubrey and The Three Migos Tour reportedly grossing $79 million in 2018 from a total of 678,410 tickets sold across 43 dates.
Drizzy reportedly took home $47 million, while Migos’ Quavo, TakeOff and Offset split the remaining $24.5 million.
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Tyler The Creator‘s Call Me If You Get Lost Tour became the highest-grossing Hip Hop tour of the post-pandemic era in April 2022.
Billboard reported the tour pulled in $32.6 million, eclipsing J. Cole’s The Off-Season Tour, as well as Omarion, Bow Wow, Soulja Boy, Ashanti, Pretty Ricky and Ying Yang Twins’ Millennium Tour.
In other Kendrick Lamar news, more details about the Compton rapper’s upcoming film with South Park co-creators Matt Stone and Trey Parker recently emerged.
Above the Line reported last month that the as-yet-untitled movie will focus on a young Black man interning as a slave reenactor at a living history museum who discovers his white girlfriend’s ancestors once owned his.
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Parker will direct, while Kendrick and his longtime manager/business partner Dave Free will produce via pgLang. Emmy-winning writer Vernon Chatman (The Chris Rock Show, Trigger Warning With Killer Mike) has been tapped to handle the script.
