DX EXCLUSIVE

Master P is one of New Orleans’ most recognisable legends, and he’s now heaped a ton of praise on another of the city’s icons, Lil Wayne.

HipHopDX caught up with the No Limit mogul on the red carpet at the City of Hope Spirit of Life Gala on Wednesday (October 18). With Weezy recently announcing his new album with 2 Chainz, DX wanted to get P’s thoughts – and he crowned him the GOAT.

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“Lil Wayne, I mean, he’s the G.O.A.T.,” he said. “Where we come from – Louisiana to the world – you haven’t seen greatness like that. Lyrical, talented. Shout to Cash Money records. No Limit Records in the building.”

Watch the clip below:

On the business side of things, Master P recently got into the cereal game alongside Snoop Dogg. Dubbed Snoop Cereal, the brand has enjoyed a rapid rise since officially launching in July 2022, with the fledgling company securing a national distribution deal roughly six months later.

“I did a record deal, I sold 100 million records and now I’m in the cereal game,” Master P said in January while celebrating the deal. “This is the new game…Here’s what diversity’s all about. But for real I want you to know you’re the only company that stepped up and seen the vision and seen it early.

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“I know we talk about diversity and African-American owned products on shelves is so important, ’cause we spent over a trillion dollars on it, and that’s what me and Snoop talk about. Creating that diversity.”

Snoop Dogg also recently launched his own ice cream brand, Dr. Bombay, and credited Master P — along with Martha Stewart — for inspiring the venture.

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“I’ll give two people credit for where I’m at right now,” he told TMZ. “Master P showed me the business, taught me how to brand, market and do all the things that I’m doing right now. But Martha Stewart showed me how to take it to another level.

“She was always explaining to me about being in different department stores, having the cookbook, expanding my business, doing different things to diversify my portfolio and veritably integrate all of my businesses. So she showed me how to excel at what I’m doing.”

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He continued: “Master P put me through college, but I believe that Martha gave me that hands-on experience to be able to do things with her that were considered too big for a rapper.”

Much like Snoop Cereal, Dr. Bombay ice cream is available at Walmart and comes in seven different flavors: Tropical Sherbert Swizzle, Cocoa Cream Cookie Dream, Bonus Track Brownie, Syrupy Waffle Sundaze, S’More Vibes, Iced Out Orange Cream and Rollin’ in the Dough.