As HipHopDX continues to remain the #1 online source for Hip Hop news, DX is happy to announce its first Official SXSW Showcase presented by Brisk® Iced Tea—which will be launching a brand new product for fans the day of the event in Austin, Texas. The event will take place on Wednesday, March 16th and will feature Def Jam Recordings artists Pusha T, Lil Durk, Desiigner, BiBi Bourelly, HXLT and Jahkoy with additional artists, DJs and other influencers to be announced soon. Music will be provided by Young Guru.

“HipHopDX has has a long running relationship with Brisk Iced Tea, so we are looking forward to partnering with them on our first Official SXSW showcase,” said Sharath Cherian, President & CEO of HipHopDX. “Brisk Iced Tea is all about self-expression which complements Hip Hop culture. We are excited about this partnership, our upcoming show and future endeavors as we continue to remain the #1 source for Hip Hop news.”

“We are thrilled to team up with HipHopDX for their first SXSW showcase,” said Mandy Mazzeo, Marketing Manager, Brisk. “This exceptional artist line up is sure to get the crowd excited, and we couldn’t imagine a better way to energize the room than introducing our newest Brisk Iced Tea to fans attending SXSW.”

To RSVP or find more information, please visit For all social media mentions, please use the hashtag #BriskDX.

To learn more about Brisk Iced Tea and the brand’s “Kinda Out There” campaign which highlights quirky artist-created characters that appear on each can and bottle of Brisk, visit