Dr. Dre, Lady Gaga Unveil New Monster Headphone Lines
“I love these because they are stylish, fashionable, and they let you hear the music as it is intended to be heard,” said Gaga.
The headphones, which are due in stores late October, headphones will come in three versions: a basic version, a basic with the "ControlTalk" feature, an on-cable feature which allows users using MP3 capable phones or 3GS iPhones to access their music and answer phone calls without reaching for the phone itself, and the Haute Couture ultra high definition headphones with “ControlTalk” and metallicized body with jewel shaped crystal earpiece design.
Dre and Jimmy Iovine announced a partnership with audio innovator Monster Cable in January 2008 to engineer Beats By Dr. Dre. The series was released in June of 2008.
“The whole headphones thing came to life on its own. Dre and I were out in Malibu, I know some of you think Dre lives in the hood, but he has a house in Malibu,” said Iovine. “Anyway, we’re on his terrace in Malibu, and he says, ‘My lawyers want me to sell sneakers.’ I look at him and I say, 'Fuck sneakers. Nobody cares what kind of sneakers you wear, but they would care about the speakers you use.' And speakers turned into headphones.”
In addition to the Heartbeat By Lady Gaga, Dr. Dre and Jimmy Iovine also announced that an entry-level version of the Beats By Dr. Dre Headphones, called Beats Solo, would be available in November.
"Beats By Dr. Dre Solo is a scaled down version of the Studio. Dre and I worked along with Monster to create the best sound possible in light, comfortable headphones," said Iovine.
“This whole Monster, Dre, Gaga thing is a once in a lifetime industry event,” added Kevin Lee, Monster’s VP of Marketing and Product Development.
“There will never be another artist in the genre like Dre. He really is truly passionate about music producing. That’s why you never see him; all he wants to do is be in the studio.”