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Def Jam To Repackage Jay-Z's Blueprint 1 & 2 On BP3 Release Date
posted Thursday July 30, 2009 at 05:55AM PDT | 0 comments
Def Jam adds a collector's poster and sells the 2001 and 2002 discs together, as Jay releases Blueprint 3.
Not since his debut Reasonable Doubt, has Jay-Z [click to read] not released an album on a label besides Def Jam. Although Jay-Z's Blueprint 3 album will be distributed through Atlantic Records, Jay-Z's former label of 12 years intends to celebrate his September 11 release day with him. Def Jam revealed today that they intend on re-packaging 2001's Blueprint [click to read] album, along with 2002's Blueprint 2 [click to read] as one, to coincide with his Blueprint 3 release. The critically-acclaimed first installment and its multi-platinum sequel are widely considered to be among Jay-Z's most definitive work.
Retailers will display the combined album package at a reported discounted price, furthering Jay's overall catalog scans with Def Jam. The work (titled The Blueprint Collection) will also include a collector's item poster.
In the past, similar sales tactics have been employed by Death Row and Rap-A-Lot Records.