Mattel Releases Rocawear Barbie Collection

posted July 09, 2009 04:20:00 PM CDT | 16 comments

To celebrate its 10-year anniversary, Rocawear recently showcased their models for their new Barbie collection, teaming up with toy importing giant, Mattel, to produce the assortment of dolls.

The Rocawear clothing line was created by Damon Dash and Jay-Z in 1999, but experienced a drastic change in management when both founders sold their shares. In March of 2007, Jay-Z sold his share of Rocawear to the Iconix Brand Group for a whopping $204 million, but still retained some authority over product development, licensing, and marketing [click to read].

The Barbie collection includes four females and one male, all sporting clothes from the Rocawear clothing line.

To see what the Rocawear Barbies will look like [click here]. 


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