Mattel Releases Rocawear Barbie Collection
The Rocawear clothing line was created by Damon Dash and Jay-Z in 1999, but experienced a drastic change in management when both founders sold their shares. In March of 2007, Jay-Z sold his share of Rocawear to the Iconix Brand Group for a whopping $204 million, but still retained some authority over product development, licensing, and marketing [click to read].
The Barbie collection includes four females and one male, all sporting clothes from the Rocawear clothing line.
To see what the Rocawear Barbies will look like [click here].