Mos Def Sells Album Through T-Shirt
The concept may just work for Mos Def's sales, which are presently approaching 40,000 units of The Ecstatic [click to read]. In a surprising move, Soundscan is said to actually count the t-shirt sales as album sales.
"It's taking an album and turning it into a t-shirt," designer Jeremy Wineberg, president of Invisible DJ told Digital Music News this week [click here]. "Each shirt comes with a digital download tag carrying a unique code and is manufactured by clothing company LnA."
How else does it help to have an artist make his album available through a site like lnaclothing.com?
"You're bypassing the middleman, like iTunes," Wineberg added.
According to Wineberg, fans will start seeing this shirt next month.
UPDATE: Representatives from Nielsen, the company behind Soundscan, contacted HipHopDX Friday morning. While the spokesperson said Nielsen would reportedly like more information from Invisible DJ and like-minded companies, they have no existing knowledge, and thus have no intention of tracking or recording units sold.