Kanye West Unveils $200 Nikes, Fat Joe Plans $35 Sneaker
“Nike is such an important brand to me,” Kanye said in a statement released last month on Nikepedia. “Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”
Nike had West try these shoes on during concerts and used his feedback to improve the durability and performance of the shoe. Now, fans can try them on as they will hit select stores Saturday April 4. The price is said to be above $200 and will only be avialble in a Zen Gray colorway for now. Later this year, Nike will release two more colorways.
In related news, Fat Joe is also working on a shoe. His sneakers, made to help those struggling in the rough economic climate, will sell at $35, reportedly. No finalized release date has been set for these shoes, however.