M.C. Hammer Makes History With Super Bowl Ad

MC Hammer will join Ed McMahon to make history in the first ever direct response advertisement to join the Super Bowl commercial lineup. Hammer will be promoting the fast-growing company Cash4Gold. The company, which has grown exponentially since its inception in 2007, allows the public to send in gold items, watches, chains, or rings, and Cash4Gold sends them money in return.

Howard Mofshin, president of Cash4Golds parent company, Green Bullion Financial Services, hopes the ailing economy and a big time commercial will allow the company to grow further.

"We figured that the Super Bowl, which is probably the most-watched event for both men and women in the country, would be a greatest place to get our message and our brand out to the public," Mr. Mofshin told Advertising Age.

Hammer will be part of a huge spending spree as Cash4Gold drops around $3 million for their 30-second ad in the third quarter of the game.

The endorsement is familiar territory for Hammer, who raked in millions of endorsement dollars after his Please Hammer Don't Hurt 'Em album sold over 10 million copies domestically. Ironically, this will at least be Hammer's second Super Bowl ad appearance; in 2005, he made fun of his own financial troubles during an ad for Nationwide Insurance.