In honor of the release of his sophomore album Don't Feed Da Animals, Atlanta rapper Gorilla Zoe is embarking on a 12-week weight loss challenge also entitled "Don't Feed Da Animal."

Zoe's goal is to lose 40 pounds with the help of fitness expert Ed Bowen; the 40-pound weight loss would bring Zoe's weight down to around 190 pounds.

"Big Block and Diddy both understand the importance of having the right image," Gorilla Zoe said in a statement. "I want to make sure my growth musically is also reflected in my new body."

Zoe is expected to shed the pounds through daily activities and a nutritional plan that will consist of foods such as protein shakes, baked chicken, vegetables, fruits and nuts, and more.

Fans can follow Gorilla Zoe's progress via his Web site www.dontfeeddaanimal.com where they can also join Zoe's weight loss challenge. Don't Feed Da Animals is expected to be released early 2009.