Amidst the hype of the Olympics, Diddy spoke on his favorite event to watch in a recent interview with NYMag.com during his spring-summer 2009 Sean John presentation.

"Track and field!" answered Diddy, who ran the New York Marathon in 2003 to raise money for children in the area.

But what if there was a new Olympic sport - something that Diddy would have a shot at winning?

"Who could have sex the longest," the entrepreneur said. "I think that's an event I can do well in. And probably who could stay up the longest."

"Just so you know, that's supposed to be funny," he added. "Even though I am serious."

And who would step to the evidently confident Diddy in this imagined competition? "Whoever's up for the challenge."

Diddy's new show, I Want To Work For Diddy, airs on VH1 Monday nights at 9:00 PM.