Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and leading audio/video accessories company Monster, announced today (July 22) via press release that their new Beats by Dr. Dre high definition powered isolation headphones will be available July 25th at Apple retail and online stores, Best Buy retail and online stores, as well as the official website beatsbydre.com, for a price of $349.95.
With the help of Monster, Dre and Iovine hope to provide consumers with high-level audio performance headphones, meaning extreme clarity, deep bass and full power which they believe have been lacking in conventional headphones. By combining new advanced materials, sophisticated construction, extra large drivers, and a powerful digital amplifier, The Beats by Dr. Dre high definition powered isolation headphones have the capability to reproduce the crisp, clear sound that musical artists and producers hear in professional recording studios.
Dr. Dre says via press release: "Artists and producers work hard in the studio perfecting their sound, but people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line: the music doesn't move you. With Beats, people are going to hear what the artists hear and listen to the music the way they should - the way I do."
Furthermore, to recreate the quietness of an isolated recording studio listening experience, the headphones also feature powered ambient noise-isolation, allowing consumers to hear all the details and nuances in their music.
Convenience is also key as the headphones come with additional Monster iSoniTalk headphone cable with integrated high grade microphone and answer button for consumers with music-enabled phones.
"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said Jimmy Iovine. "Beats By Dr. Dre is yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music."
The headphones will be available starting July 25th.