CRUNK!!! Energy Drink Unveils New Flavor, Lil Jon Comments

Since launching in 2004, CRUNK!!! Energy Drink has grown by leaps and bounds. The Lil Jon co-owned brand has incorporated rappers like Paul Wall and Bohagon into marketing campaigns to captivate the Hip Hop community. To compete with Vitamin Energy, Rock Star, Monster and others, the CRUNK!!! brand has introduced a new citrus flavor. A trademark excited Lil Jon told HipHopDX that the new flavor will push the drink further, "We takin' CRUNK!!! to another level! CRUNK!!! Citrus is the best damn tasting energy drink you will ever have!

"With the continuing popularity of the pomegranate flavor CRUNK!!!, we are thrilled to be introducing CRUNK!!! Citrus to the market this summer, said Tom Mahlke, President and CEO of the company. CRUNK!!! Citrus is the only energy drink on the market with an all natural lemon-lime taste and the renowned CRUNK!!! bite. The strong consumer demand is driving the success of the CRUNK!!!! brand, and is the reason we keep opening new markets on a regular basis, added Mahlke.

The new line will implement traditional Hip Hop marketing, including street teams, regional and national radio to help get the product acquainted with consumers. In the last year, CRUNK!!! has been introduced into five new major markets, including Los Angeles, North Carolina, Tennessee, Missouri and Oklahoma.