Perhaps in response to the success of rival 50 Cent's ThisIs50.com, The Game announced today, through representatives at Black Wall Street Records, that he will soon be launching ThisIzGame.com.

The website will be billed at the official home of the L.A.X. album, The Game's June 24th release on Black Wall Street/Geffen Records. The site is said to be directed entirely by The Game, and will feature exclusive audio and video, as well as a store interface, allowing fans to purchase music and merchandise.

The website presently features an introduction, with "website coming soon," listed. According to the sources, the site will be officially launching later this month.

In HipHopDX's feature [click to read] with G-Unit, 50 Cent predicted other artists creating similar websites to his own, "[Other artists are] gonna attempt, some of them, and not actually have what it takes to keep the site functioning. They look, and they make the false start, and then nobody’s really into you anymore – on that level."

The Game most recently leaked "Pain" featuring Keyshia Cole [click to listen]. It has yet to be confirmed whether the song will appear on L.A.X.