Kanye West Debuts Travel Website
"We did a lot of due diligence with online travel partners," says Miki Woodard, president of West Brands. Woodard tells Adage that Travelocity will be an online partner along with a major wireless carrier and an automaker that will be announced later.
West's camp believes his resources and international fan base will allow him to succeed where other celebrity travel programs have failed. The long list of companies eager to for cross-promotional deals which give them the potential to advertise to millions of West's fans, will likely create new sponsorships in the weeks leading up to the April 16 launch of his Glow In the Dark tour. The debut of the site also coincides with the release of single and video "Homecoming," [available in the HipHopDX video section] in which West rhymes about being homesick and traveling back to his native Chicago.
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