Nas Big Ups Jay Electronica

posted March 29, 2008 09:47:49 AM CDT | 36 comments

Arguably, 2007 rookie Jay Electronica was the most talked about new emcee last year. With his highly praised talent from the industry's elite, compounded with his odd-ball personality and elusiveness, at times Jay seems more like a myth or urban legend than an actual rapper. But after getting some much deserved media press, including the URB Magazine #152 cover which he shared with Erykah Badu (who signed Jay to her Control Freaq label) we are slowly coming to learn more about one of the most esteemed new comers to the game, and just how powerful his supporters are.

URB caught up with rap legend Nas last week and he was reportedly "smitten" once presented with the Jay Electronica issue. He also confirmed that Jay will appear on his upcoming album Nigger, as producer and emcee:

URB: What makes Jay so special?
Nas: "He does him man. I thought that when you get into something you get into it because you want to represent and do it to the fullest, regardless if you getting the credit or not. I hear people that think they not getting the respect they think they deserve, complaining to people because they not on top. Or blamin' record companies or blamin' other rappers they record with. And you know that happens all the time but it's rare that you see someone that's not asking for a handout, that's not looking for a lookout. Someone who came into the business like how I came. I didn't come in with a platinum, multi-platinum act in the middle of the rap world when it was on top. I had a verse in '91 with a fairly underground rap group. And it created my buzz and I had to climb on my own. I would not have accepted me coming into the business any other way. You know? And today people get superstars to endorse them and it got a lot easier and they still complainin'. Somebody like Jay Electronica got their awareness of the same shit, superstars. He's onto his own thing and that is everything to him. It doesn't matter if people pay attention today. It doesn't matter when they get it, but they going to get it."

URB: And musically?
"He got that shit where, you know, shit just sound like music. And you can hear what he's saying and when he gets into it he goes all the way into it. He knows there's an audience out there that can hear what he's saying and that's what he's been with me in the studio, like fuck that, they going to know what you mean, they going to know what you saying."

Neither Jay Electronica nor Nas have scheduled release dates for their upcoming projects.


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