Jay-Z Buys New Clothing Line

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Jay-Z Buys New Clothing Line

Through a joint venture with Scion LLC, Jay-Z has purchased the Artful Dodger clothing line.

Jay-Z and the Iconix Brand Group called Scion LLC have joined together to purchase the Artful Dodger clothing line for $15 million.

The line specializes high-end denim, t-shirts and sweaters, and has seen increased popularity over the past two years. Artful Dodger founder and CEO Scott Langton will become part of the Signature Apparel Group (with which Scion will enter into a multi-year licensing deal for the brand) and act as creative director and head designer.

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