Less than four months after Cassidy’s hit “My Drink N’ My 2 Step” swept the nation with its catchy chorus, wordplay and dazzling Swizz Beatz production, the Philadelphia rapper may get compensation for supplying The Patron Spirits Company with a blazing free endorsement of their famous tequila. The lyrics to the song’s chorus tote, “I’m home / Get the Patron / And tell ’em that’s on!”
“I don’t say just anybody’s name [in a song]. That’s why I get endorsement deals and things like that,” Cassidy told HipHopDX. “You put your name on something and start talkin’ about it, promotin’ it, when a lot of people look up to you and want to be like you. There are way more people drinking Patron now since I put it in a song or since T-Pain [did]. Liquor is liquor. People just want to have fun and get drunk. You can just make anything popular if you’re famous and you’re a rapper. You’re supposed to be a trend-setter.”
Although Cassidy would not confirm the terms or completion of the deal, he hinted that talks are in place. “Even if I don’t get the right type of endorsement deal with Patron, it still lets you see how much power my words got. So when I go to negotiate my deal, or any deal in the future, I can use [this example] to my advantage.” The Las Vegas-based Patron Spirits Company has yet to certify any endorsement.
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Cassidy’s third album B.A.R.S. will release November 6.
