Producer Polow Da Don will be launching his new record label - Zone 4 - tonight in Atlanta, Georgia. The launch of the producer's new record label will be co-hosted with R&B singer Ciara.

Polow has recently been responsible for some of hip hop's biggest hits including Rich Boy's Throw Some D's, Ludacris' Runaway Love, and Ciara's Promise. He also produced Fergie's London Bridge and Glamorous, as well as Ludacris' Pimpin' All Over the World and Jamie Foxx's DJ Play a Love Song.

Zone 4, which will be distributed by Interscope, has its label head in high hopes. "I am he and I am here," said Polow, according to AHH. "Music, I am your sacrifice, I'll die before I let them kill you. Now, all biters and followers do what you do and follow me."

The event will be held at the Opera, and in attendance will be T.I., Ludacris, Usher, Nelly, and others. Performances will include Rich Boy, Keri Hilson and i15.