Amer-I-Can takes a double edged approach to stemming the tide of gang violence between African American and Latino members on the streets and behind prison walls. The organization also offers life skills training classes.

Sheppard will oversee the projects marketing and promotion and in a unique move, will release three singles from the album simultaneously. What's Goin On by Snoop Dogg  and Akon, Get Off Me by Kurupt and The Ghetto by Lil Wayne will lead the charge.