A porn company is trying to benefit from the racist remarks Don Imus made toward Rutgers University Women's basketball team, with an adult film release called, Nappy Headed Hoes.

Kick Ass Pictures says they are releasing the DVD, which features black women, to back the idea that although Imus' comments were racist, they should be protected by the first amendment.

"We see this as a free speech issue," Kick Ass President Mark Kulkis said. "As an adult media company, we're especially defensive of free speech. Don Imus is a loudmouth and perhaps a bigot; however, CBS Radio was hypocritical of hiring Imus to be blunt and outspoken, then firing him for the same reason. Fellow broadcast personalities, Ann Coulter and Pat Robertson spew anti-gay slurs, yet they are not fired by their networks."

Kick Ass Pictures says that $1 from each sale of their video will go into a retirement fund for Imus. "If Imus doesn't prevail, then there's a good chance he'll need some help with his retirement fund," said Kulkis. "If he doesn't choose to accept the money we collect, then we'll donate it to the United Negro College Fund."

Kim Hicks Gibson, a successful African American female adult film producer, says the film is racist, according to ballerstatus.com.

"Kick Ass Pictures finds it entertaining to release a XXX DVD entitled Nappy Headed Hoes, she said. "It's important for the African American community to know that -- although we as adult film producers make it a point to go as close to the edge of the cliff without falling off, this DVD...has truly fallen deep into the pit of full exploitation."

The DVD is slated for release on July 17.

Those against its release can sign the online petition here.