This past week at during media previews for the North American International Auto Show, Jay-Z stepped out of a GMC Yukon Denali SUV, that was on stage, and announced a new color for the SUV entitled “Jay-Z Blue.”

The Def Jam President formed an alliance with General Motors and has been steadily working with the company’s global color studio to produce the latest hue for the Denali.

With Toyota expected to top GM as the world’s number one maker this year, General Motors hopes that the coalition with Jay-Z will jump start the company’s lackluster sales and increase competition.

“Attract money my worst color is light green/ my favorite hue is Jay-Z blue…”

I guess he wasn’t lying.