Hip-hop rules everything marketable nowadays. From the cars we drive to the shoes we put on our feet. Lately hip-hop has been all over fast food commercials. But now it looks like the next time you hit McDonald’s, you’ll see the kid on the other side of the register looking better than you.

The reason why is that McDonald’s has gotten really aggressive in their approach to target the hip-hop generation and are seeking to have their often bland and boring uniforms “pimped” by the likes of Roc-A-Wear, FUBU, Sean John and others. They’ve already invited hip-hop heavyweights to get paid by using the word “Big Mac” in their lyrics, and now the corporation feels that if their uniforms have a more “street” look then they will sell more burgers.

Steve Stoute has been tabbed for the project and is looking to approach P. Diddy and others in an effort to create an uniform that everyone will want to wear. What’s next? Some slang to go along with it? “Yo son! What can a brotha get you today pimpin’?"