Kendrick Lamar has teamed up with salad chain Sweetgreen on a dish inspired by one of the Compton, California rapper’s songs.
Sweetgreen has been selling merchandise with the phrase “Beets Don’t Kale My Vibe” since 2013. The slogan makes reference to Kendrick’s good kid, m.A.A.d city single “Bitch, Don’t Kill My Vibe.”
Ahead of his headlining performance at Sweetgreen’s Sweetlife Festival next month, the salad chain has created an actual kale and beet salad. Sweetgreen’s commented on the partnership with Kendrick via its Tumblr:
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“We’ve been a big fan of this pun for a few years now, and we’re excited to turn it into a reality as part of our menu. The ‘beets don’t kale my vibe’ salad includes organic wild rice, shredded kale, roasted beets and red onions, local goat cheese, roasted chicken, honey-glazed pecans and our housemade balsamic vinaigrette. Since Kendrick is passionate about supporting local communities, we’ll donate 10% of the proceeds to FoodCorps, our sweetgreen in schools charity partner.”
Fans interested in a healthy dosage of veggies will be able to purchase the “Beets Don’t Kale My Vibe” salad at all Sweetgreen locations starting Friday (May 1).
For more Kendrick Lamar coverage, watch the following DX Daily:
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