Kendrick Lamar’s To Pimp A Butterfly was streamed more than 9.6 million times on Spotify Monday (March 16), its first day of availability.
That sets a global record for the most album streams in a single day worldwide on Spotify, according to a press release.
Spotify is available in 58 markets and has more than 60 million active users.
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Last year, Kendrick Lamar saw his Spotify traffic increase 99 percent following the Grammys, which were held January 26, 2014.
The Compton, California rapper performed “m.A.A.d city” and “Radioactive” with Imagine Dragons at the annual event.
For additional Kendrick Lamar coverage, watch the following DX Daily:
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