Kanye West Presents adidas "Yeezy Season 1" Collection

The Internet was buzzing earlier this week with the release of Kanye West’s latest sneaker release (the first one with adidas). That hype increased when ‘Ye officially had his Yeezy Boost rollout.

The video shows male and female models wearing neutral tights and/or street wear in red, green and black along with the shoes. The tech-inspired release was simulcasted to 42 theaters on three different continents around the world. Beyonce, Diddy and Rihanna were among the celebrities in the front row of the New York event.

According to adidas and West, Yeezy Season 1 is “a collection of apparel and footwear that cherishes universality and timelessness. Described by West as the world’s first ‘solutions-based’ clothing line, the individual pieces define a style that matches the relentless pace of contemporary lives.”