Dan Gilbert, who is also the owner of the Cleveland Cavaliers, recently spoke about investing $40 million on the company formerly known as Rap Genius.
"For nearly four decades, Rap (and Hip Hop culture in general) has been one of the most influential music genres of our time," Gilbert says in a piece found on Choose Thinking. "Rap and Hip Hop have transcended from music into fashion, sports, politics, film and pop culture.
"Since its debut in 2009, Rap Genius has caught on in a big way among artists and the public, allowing everyone to dive into the lyrics of Hip Hop music to find a deeper and better understanding of the creators’ original intent," Gilbert continues. "In addition, the burgeoning company has entered into licensing partnerships with all of the major music publishers, as well as dozens of smaller ones."
As reported by HipHopDX and others, Rap Genius has changed its name to Genius. Its website has gone from rapgenius.com to genius.com, also.
"With a new name and a broader scope, Genius takes a huge step toward fulfilling its mission to crowdsource the annotation of all text on the internet (that’s right—the entire web)," Gilber says.
When addressing its name change, the company said:
"Welcome to Genius.com, the brand-new hub for all the Genius communities (Rap Genius, Rock Genius, Lit Genius, everything)," the site says. "Starting today, 'Genius' is the new name of the grand project, born from rap's rib, to annotate the world."
For more recent coverage on Genius, please watch the following DX Daily:
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