Prior to Australian rapper Iggy Azalea’s recent, mainstream success, Lord Jamar says he predicted that those behind Iggy’s career were going to keep pushing until the Aussie musician was “the shit.” Speaking on what’s likely the music industry, he added that Iggy Azalea is their “wet dream” because of her looks, the fact that she’s over-sexualized, and most importantly, because she’s white.
Queens rapper Nicki Minaj was also brought into the conversation as the Brand Nubian lyricist stated that Iggy Azalea’s the preferred artist. He then informed those watching that Iggy is where those in the industry “want rap to go.”
“Didn’t I already tell you, Iggy Azalea, they’re not gonna stop until she’s the shit,” Lord Jamar said during an interview with Vlad TV. “Iggy Azalea is who they want—She’s part of where they want rap to go. They’d much rather an Iggy Azalea than a Nicki Minaj. But the only reason that Iggy Azalea hasn’t blown up the way they want her to yet is cause she ain’t got no hits. But once they start getting her some fuckin hits, you watch. I been called this Iggy Azalea shit [a] couple of years ago. When I first saw her. Cause she’s everything they want. You know what I mean? Pretty, fat ass, over-sexualized, and she’s white. Most of all she’s white. But what’s funny about her is like ‘Okay, she’s from Australia, but the way she rhyme it’s almost like a caricature.’ It’s almost like you making fun. Cause you don’t talk like that…You from down South alright. Down under. Rap like that. Rhyme like a fuckin Aussie. But no, you gonna fuckin rhyme like you black or some shit.”
Lord Jamar later shared a brief hierarchy of artists. He says that Nicki Minaj would be preferred over an artist like Lauryn Hill while Iggy Azalea would be preferred over Minaj. Additionally, Jamar revealed that if a white female rapper came along that looked better than Iggy then she too would lose priority.
“They’ll take a Nicki Minaj over a Lauryn Hill,” he said. “Because she’s lighter and not talking no positive shit. And she’s over-sexualized. But if we can get the same type of Nicki Minaj in a white girl. Well, shit that’s their wet dream…This is a concentrated push. This is a concentrated campaign. They have already decided a long time ago that this girl’s gonna blow up. They’re just gonna keep chipping away until it happens. Now she just better hope that another white girl don’t come along that looks better than her. That has some real hits. Cause then they’ll fuckin throw her to the side and go with that girl. You know what I mean? But until that girl comes she’s the one they’re putting their money on. Trust me.”
Iggy Azalea serves as one of a handful of white artists Lord Jamar has critiqued over the past year. Other artists include Justin Bieber, Miley Cyrus, and Macklemore who seemingly inspired Jamar’s now notorious “white rappers are guests in Hip Hop” comments.