Russell Simmons On Cash Money Records: "The Best Company In The History Of Hip Hop"

posted Thursday July 03 ,2014 at 02:00PM CDT | 35 comments

Russell Simmons On Cash Money Records:

Russell Simmons also says Cash Money Records declined Def Jam Recordings deal.

Russell Simmons says he holds Cash Money Records in high regard. 

“The best company in the history of Hip Hop is Cash Money Records,” Simmons says in an article he wrote for GlobalGrind that was published today (July 3). "They built it, developed and nurtured their artists while treating them fairly, held it together, and continue to make more money than everybody.”

Simmons said he started reflecting upon Cash Money’s history while watching one of its artists, Nicki Minaj, deliver an acceptance speech at the BET Awards Sunday (June 29).

"When we talk about surviving despite difficult personal trauma we are talking about Baby and Slim – the founders of Cash Money Records,” Simmons writes. "They are by far the most inspiring record company Hip Hop has built to date. When I was watching Nicki Minaj receive her fifth consecutive rap award on the BET awards, I was almost brought to tears when she spoke about her Cash Money family. It reminded me of the very best corporate culture we built at Def Jam that we were fortunate enough to hold onto for a number of years (though not nearly as long as Cash Money has enjoyed).”

Cash Money Records launched in the mid-1990s. At the time, the New Orleans-based roster included such acts as B.G., Juvenile, Lil Wayne and Mannie Fresh, among others.

After enjoying regional independent success, the imprint signed with Universal Music Group in the late 1990s. 

Simmons says in his article that Cash Money passed on an opportunity for a Def Jam Recordings partnership.

“They politely passed on our offer to 'joint venture' with them,” Simmons writes. "I remember thinking how much of a mistake they were making because they were missing out on our ‘great' offer. I guess they fooled me. Turns out, all these years later, they are the only owners and the only real triumphant [Hip Hop] company fully owned and operated by the true pioneers that started it.”

RELATED: Russell Simmons Says He's "Proud Of What Hip Hop Has Become," In Response To Kid Cudi

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Comments 35 Posts

  • Anonymous
    wouldnt be surprised if he hear a new announcement that Russel is going into business with Baby in some way.
  • Nelle
    Russell are you on Drugs? You're telling me that the label that introduced LL Cool J, Jay - Z, DMX, Method Man, RedMan, DMX, EPMD, Def Squad, Foxy Brown, Ludacris, Mariah Carey, Montell Jordan,Onyx,Public Enemy,Scarface and Slick Rick has no leverage in Hip Hop? You must me taking something, or they paid you to say this, you are out of your ever loving mind.
    • COCA
      YOU FORGOT RICKY ROZAY NIGGA
  • Anonymous
    Russell...GTFOH!!!
  • dentaldamboy
    How many times do I have to say this: Birdman and Slim are the last real music moguls. Hate all you want, but we get money and pussy down here.
    • triPAUD
      you don't you're a loser like your upstairs neighbor bruthadee
  • 901DATSME
    Shout out to Mannie Fresh
  • Anonymous
    blood diamond russ aint kept it real for over a decade.
    • HUH
      If you pay taxes, don't judge.
    • Anonymous
      fuck paying taxes! imma judge
  • ITf
    Russel Simmons sold out long time ago. This is the same nigga that donates 2 million annually to the Anti-Semite organization(ALL WHITE PEOPLE, semite my ass). To the Zionist Jews that own and rape this Culture to this very day! This is the same nigga that signed Trinidad James and a lot more wack artist, destroying Hip Hop.
    • HUH
      You donate too, if you pay taxes. Again..Don't judge
    • Anonymous
      wtf are you talking about HUH... my tax dollars go to schools, roads, hospitals, police, fire departments etc. to maintain infrastructure.. not anti jew groups.
    • ITf
      what's wrong with anti-semites? fuck nazi's though but fuck Semites too except Prophet Jesus
  • Xavier
    Fuck Russell Simmons & YMCMB thay trash
  • Anonymous
    I wonder how much Birdman paid Russell to say that.
    • triPAUD
      bout as much as I paid your mom she let my whole block hit
  • Anonymous
    YMCMB promotes homosexuality to young black men so I cannot support that company.
  • Anonymous
    while treating them fairly i dont think that part is true
  • fuccya
    Shit quality product and dumbass clientele is a formula for success in any game, aint no doubt about it. Also ruins the whole shit though! So in terms of moneymaking ymcmb may be successful but when it comes to art...
    • Anonymous
      yes, i would compare some of the hip hop icons Def Jam has developed, far too many in comparison. But the south has managed to take over in general for a long time and cash money has now solidified it's place in the world of music. I definitely agree that the light stuff is easy to sell.
  • Anonymous
    "and continue to make more money than everybody." Except for Jay-Z, Diddy, Dr. Dre and possibly 50 Cent.
    • therealwayno
      I think he meant as an independent owned company.
  • YESSIR
    THIS MAN KNOWS WHAT HE IS TALKING ABOUT
    • Anonymous
      No, he doesn't.
    • Anonymous
      He knows that he's going to be paid for saying this.
    • Anonymous
      Oh great, YESSIR is back...
  • joe king
    lil wayne is a og in the rap game. a lot of kids from the new generation think wayne came out in the 2000's. he didn't blow up until then but hes been making a name for himself since pac and biggie were alive. cash money are responsible for a lot of rappers. if i remember correct that was were young buck started then he went on to sign with g-unit. that was were juvenile started then he used the experience he had learned to form his own label. if it wasn't for cash money there's a chance a lot of these artists wouldn't exist today.
    • Anonymous
      buck was signed to juvie i think, not directly to cash money.
    • Anonymous
      OP got jokes.
    • LOl
      You are a dumb ass! Thanks to Juvenile, BG and Mannie Fresh... Cash money is where its at right now. Juvenile really put Cash Money on the map with his song "Ha" and the video was hood like a muthafucka! Lil wayne back then was just a 13 year old. Cash Money is KNOWN for raping their artist, literally.
  • Anonymous
    ""They built it, developed and nurtured their artists while treating them fairly, held it together, and continue to make more money than everybody." Sure... if your name is Lil Wayne, Drake, Nicki Minaj or Tyga they might treat you fairly, as for everyone else....
  • Anonymous
    "They built it, developed and nurtured their artists while treating them fairly" LMFAO!!!!!!!!! even Tyga said he never gets paid. Mannie never got paid fairly. Juvie never got paid fairly. Turk never got paid fairly. Half the producers from Carter 3 had to sue just to get paid fairly.
    • YESSIR
      TYGA GOT HIS ADVANCE WHICH WAS MORE THAN YOU MAKE IN 5 YEARS. YMCMB ALSO PAYS FOR HIS STUDIO TIME. BEING A PART OF YMCMB HAS HELPED TYGA START A CLOTHING LINE AND TOUR ALL OVER THE WORLD AND MAKE MILLIONS. YOU DO NOT SEE TYGA WANTING TO LEAVE THE COMPANY DO YOU?
    • Anonymous
      he said he never got an advance, they jewed that boy and he too scared to leave. he needs the protection.