Childish Gambino says the power has been shifted to the consumer and the artist, but that major labels understand radio better than others.
Childish Gambino, who has released projects on an independent imprint, says he's thought about working with majors.
“A lot of power’s been shifted back to the consumer and the artist with the Internet,” he adds. “So I feel like we’re in a position to just talk and there’s still a lot of things that majors still understand a lot more. I think it's just about finding the right partner.”
One thing majors understand well is radio, he says.
“You don’t spread without the help of radio,” Gambino says. “Power 106 was the first to play ’3005′ and from there other people heard it...It was like the #1 Shazam’d song in Compton. I don’t know how it would get there without radio. Radio still holds a very special place with people. Radio is like a major thing I feel like [major] labels still know how to do well.”
Childish Gambino, who released because the internet last year, is reportedly set to drop an album this year.