Saigon Discusses Nicki Minaj's Marketing, Jay Electronica's Buzz Being "Deterred"

posted Sunday May 04 ,2014 at 02:00PM CDT | 26 comments

Saigon Discusses Nicki Minaj's Marketing, Jay Electronica's Buzz Being

Saigon says Jay Electronica's "buzz got deterred somehow by a rich woman with a lot of money who supposedly took him off his path."

After an interview with the site claiming that Kanye West is one of music’s best composers, a newly released VladTV segment finds Saigon touching on the subject of the marketing strategy behind Nicki Minaj’s commercial success. Later in the interview, Saigon goes on to offer his view of Jay Electronica’s career-path and the reasons behind his oft-delayed debut.

Speaking generally about a lack of responsibility in the messaging of many Hip Hop artists, Saigon stopped short of a full-out criticism of Nicki Minaj but did allude to disapproving of many of her lyrics.

“You gotta be a man before you a rapper,” he said before segueing into the topic of Minaj. “Nobody has a sense of responsibility. They go, ‘We getting this money.’ That’s always the excuse, ‘I’m getting money. I’m getting money.’ So money’s everything, that’s it? But look how many lives you’re destroying with your message to make this money my nigga. Look at how many people you’re destroying to make this money. A lot of these people know the impact of their music. They know it.

“I don’t blame an artist like Niki Minaj but it just confuses me why a lot of her lyrics are x-rated,” he continued. “‘Big fat pussy; Mufasa,’ a lot of it is negative and mean,” he added, referencing a Minaj lyric on the French Montana song “Freaks.” “Meanwhile they market her with Barbie. I got a five-year old daughter who loves Barbie. Then they use Barbie to market Nicki Minaj and Nicki Minaj is, not to bash—I don’t even want to finish that because it looks like I’m bashing. I think we understand man. I think people understand where I’m going with it. I don’t wanna bash no artists because some of these artists are like me. When they dangled the fame carrot in my face and the money carrot I just said, ‘No, I have a different agenda.’ I’m not gonna start blaming artists. Because [if] I make the mistake of blaming artists they be like, ‘You a hater.’ I know it ain’t the artists, it’s really the marketing person. It’s the person that’s gonna pump $2 million into putting you out there. That’s the real problem.”

Saigon On Jay Electronica's Career & Album Delays

When asked if Jay Electronica possibly represented the next “big conscious rapper,” Saigon said that he didn't have enough material released to be considered.

“I didn’t hear enough of Jay Electronica to put him in that category,” he said. “I know he wasn’t ignorant but I don’t know where Jay Electronica was gonna go because I don’t think he put out enough music. But if that was his path, I think yeah, Jay Electronica had a huge buzz. He had a huge buzz. Then his buzz got deterred somehow by a rich woman with a lot of money who supposedly took him off his path. That’s the story of a lot of people. Because it was like everybody was anticipating him and then the next thing we know he’s dealing with a rich White woman and then we never hear from him again. It’s like Pootie Tang. You ever see the movie Pootie Tang? When they had the rich White woman drug Pootie Tang, next thing you know Pootie Tang is selling cereal and cigarettes. He was this big figure in the hood that everybody love and they found out his power was in his belt. The White woman sleeps with him and put him to sleep and then he becomes this foul figure. Chris Rock always has social commentary in his comedy but it be some real shit.”

Saigon’s mention of “a rich woman” in Jay Electronica’s life is presumably a reference to his romantic relationship with Kate Rothschild. Rothschild is an heiress to Amschel Rothschild’s banking dynasty. In 2003, Kate Rothschild married fellow heir Ben Goldsmith. In February of this year, The Daily Mail reported that Rothschild was serving as Jay Electronica’s manager and that her divorce from husband Ben Goldsmith was a product of a year-long affair with the rapper.

“Me and Jay’s cool,” Saigon later said. “I fuck with Jay Electronica. He’s a fucking gifted lyricist. And he had that energy that you need coming in as a new artist. I want to hear the music. I’m anticipating his album just like I was my own. Last time I seen him was at J. Cole’s album release party which was a minute ago. We chopped it up. Jay Electronica, he’s smart. He’s very smart. I trust that wherever he is he’s providing for his seed and he’s okay.”



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RELATED: Jay Electronica Says Media "Crucified" Kanye West, "Yeezus"

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Comments 26 Posts

  • Anonymous
    This nicca get shitted on his own city the pretty and suburban SPRING VALLEY Sai was at this apartment complex in the valley tryna pick up this chick, somehow her man finds out and is not letting that happen... grabs like 10 hatian dudes, and they pull sai and his friend out the car... hold his boy down so he can't do shit, and start stompin on saigon for a good minute, saigon ends up in the hospital and there's even a police report cus his car got fucked up by them niccas let me jus break it down for u this cat saigon is not as gangster as he portrays himself to be, so don't come in here sayin some dumb shit like "Sai is gangster, he probably has bodies, he's done madd time, etc. etc..." cus I know cats who went to HS with this dude who know him all to well, he is a fake
  • PootieTang
    Pootie Tang was directed and written by Louis CK not Chris Rock, get it right Saigon
    • dashing28
      Yeah, but the character of Pootie Tang was created on the Chris Rock show.
  • nibs
    Yeah, Saigon might not be on Hot97 all day or "making it rain" in the club, but he can tour all year and make a good living. And all everyone got to say on here is "HAHA SAI YOU AIN'T WORTH THAT JAY-Z MONEY"? When did we start becoming disappointed when a rapper DOESN'T sell out?
    • dashing28
      Very true.
  • COCA
    I DONT UNDERSTAND THIS VLADTV SHIT... WHAT TYPE OF NIGGA WANNA PROVIDE A VEHICLE FOR NIGGAZ TO HATE ON OTHER NIGGAZ?? I DON'T EVER SEE SOME POSITIVE SHIT ON VLADTV, ITS ALWAYS SOME NIGGAZ HATING ON OTHER NIGGAZ
    • Anonymous
      if you went on the vladtv youtube you would see a lot of positive interviews but the media and hhdx only post the videos where people talk shit/ cause controversy like Jamar.
    • Anonymous
      They should rename it "Glaadtv". It sounds more accurate.
  • Saigon's Dad
    Jay Electronica throwaway verse > Saigon discography
    • Anonymous
      yep
  • Saigon's Dad
    Saigon sucks, son fell off harder than any body in the last decade. He had Just Blaze production on his debut along with insane hype but dude couldn't deliver. And after seeing him look like a cheese puff clown on love and hip hop, who gives a fuck about this fool!? He's signed to Kottonmouth King's label now... what a chump.
    • COCA
      HOW DOES ONE FALL IF HE'S NEVER RISEN???
  • Sensible
    2 things happening here: 1. Saigon is jealous of Jay Electonica's obvious superiority 2. Saigon is a racist moron
  • Anonymous
    Parents need to be parent u ain't going to change the world nigga!!!!! These rappers are eating taking care of their families cornball lemon ass nigga
  • Anonymous
    This dude str8 clown he claims he tupuc MLK his conversation always goes back to a four yr bid he did for shooting some gay ass nigga in the buttucks SPRING VALLEY BORN AND RAISED FAKE NIGGA!!!! Shut the fuck up nigga
  • Anonymous
    Well Jay's career ain't going anywhere. Nothing wrong with hooking up with a rich bitch.
  • Anonymous
    LOL....Why is it that the broke rapper, whose album aint selling That is always the one preaching about we need positivity in our lyrics, HipHop is dead...bla blah blaaah... huh? WHY? I am yet to see a rapper who is killing the charts with singles and albums sales say this shit.LOOOL SAIGON! PLAY YOUR PART BRO. WE AINT MAD AT YA. IF THINGS WERE DIFFERENT U DID BE AT THE OTHER END AND SOME OTHER RAPPER B SAYING THE SAME SHIT ABOUT U TOO. #playyourcorner
  • Anonymous
    Quit claiming BK nicca, u come from Spring Valley
    • Anonymous
      mylesdu P from a nice place in LI.
  • Anonymous
    I wish he wouldn't hold his tongue. He needs to be more like Godfather 50 Cent and say what he really wants to and not worry about hurting feelings or being labeled a hater. "The truth will set you free" - Sean 'Puff Daddy' Combs, 2014
  • Anonymous
    "He had a huge buzz. Then his buzz got deterred somehow by a rich woman with a lot of money who supposedly took him off his path. Thats the story of a lot of people. Because it was like everybody was anticipating him and then the next thing we know hes dealing with a rich White woman and then we never hear from him again. Its like Pootie Tang. You ever see the movie Pootie Tang? When they had the rich White woman drug Pootie Tang, next thing you know Pootie Tang is selling cereal and cigarettes. He was this big figure in the hood that everybody love and they found out his power was in his belt. The White woman sleeps with him and put him to sleep and then he becomes this foul figure. " Whoa derr
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      And the one 30-year old kid.
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    22 year old geeks with a mindset of a 11 year old kid trolling with fake money adverts. You and your adverts are old.
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      I think theyre spam bots, not real people
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