Kendrick Lamar is slated to perform at Apple’s five-day iTunes festival at the 2014 edition of SXSW in Austin, Texas, according to allhiphop.com.
The performance, which is scheduled to be streamed for free on the iTunes Apple Store March 12 at 11 PM CST, is also set to feature Kendrick Lamar’s TDE labelmates ScHoolboy Q and Isaiah Rashad.
Other artists slated to perform during Apple’s iTunes festival are Pitbull, Imagine Dragons and Coldplay.
In January, TDE held a fan appreciation party in honor of Kendrick Lamar's Grammy nominations. Although Lamar did not win a Grammy, the TDE fan appreciation event allowed the Compton, California emcee to speak to his supporters and showcase his labelmates' work.