Asher Roth "RetroHash" Cover Art
UPDATE: Asher Roth reveals the cover art for "RetroHash," which is set to feature Vic Mensa and ZZ Ward.
Asher Roth says people often ask him about where he's been and what he's been doing. He understands, he says, because he has not been able to sell music for five years. Now, however, he says he is ready to release an official album, the upcoming RetroHash, which is set to be released April 22.
"RetroHash, as a whole, is a record of renewal and self-discovery," Asher Roth says in an interview with Billboard. "It's not Asher trying to be this or that. It's just me trying to be me."
Asher Roth says he's spent the past year organizing and preparing to release RetroHash, an album that is slated to feature music that differs from his first official album, 2009's Asleep In The Bread Aisle, which features "I Love College," the rapper's breakout single.
"'I Love College' was an honest record that worked," Roth says. "But instead of doing that again and again, it's like, 'Let's try something new.'"
Part of what is new is balance, he says.
"I'm still out drinking beer," Roth adds. "I still like to partake in my recreational marijuana. It's one of those things where I want to operate at a high level. My whole thing with RetroHash is progress, every day, topping what I did yesterday…Sometimes you gotta eat Chick-Fil-A at 3:00 in the morning, but it's all about moderation."
RetroHash is set to feature production from the Blended Babies and features from ZZ Ward and Vic Mensa. Mensa is slated to appear as a guest on "Fast Life."
Roth is scheduled to perform RetroHash in its entirety at SXSW and other locations. An itinerary of the RetroHash performance dates can be found below courtesy of Billboard.
Mar. 15: Austin, TX (Blackheart Bar)
Apr. 2: Philadelphia, PA (The Barbary)
Apr. 4: Boston, MA (Brighton Music Hall)
Apr. 5: New York, NY (The Westway)
Apr. 22: Los Angeles, CA (Troubadour)
Asher Roth's Asleep In The Bread Aisle earned a 2 out of 5 rating on HipHopDX when it was released. Since this album, Roth has dropped several mixtapes, including 2013's The Greehouse Effect Vol. 2, which earned a HipHopDX consensus rating of "Just A Mixtape."
(February 27, 2014)
UPDATE: Asher Roth has released the cover art for his upcoming album, Retro Hash.