As media milled into Sony Studios Wednesday night to hear Trick’s latest, the lead single “Let’s Go” featuring Twista and Lil’ Jon bullied the speakers and video screen. “Let’s Go” is what some execs have hailed as the biggest record of his career. Trick was in high spirits, as were Lyor Cohen and Kevin Liles, the ex-Def Jammers now new head and vice-head of Warner Music Group. Kevin Liles grabbed the mic to introduce Trick and declare that even though he’s only been at Warner for 29 days, Trick has been his homie for much longer.





Trick narrated his listening party, relaying the meaning behind each track. “Sugar (Gimme Some)” is about pussy. Sugar, he explains, is another name for pussy, and the hook is “put some sugar on my lips.” Another sexually-charged song is “Jump On My Dick.” It wasn’t all for the strip clubs. He revealed some deeper ditties, like the inspirational song for kids that he dedicated to his fifth-grade teacher who predicted he’d be dead at 18. Look at him now, teach!





He also kept referring to the Joint Chiefs when he announced a T.I.-assisted track, fueling assumptions Joint Chiefs refers to Trick, T.I. and Twista, another Atlantic artist—and that their collabo CD is coming soon.





Thug Matrimony drops October 26.