Lyor Cohen Details 300's Partnership With Twitter

posted Monday February 03 ,2014 at 10:00AM CST | 7 comments

Lyor Cohen Details 300's Partnership With Twitter

Lyor Cohen says "Twitter is a terrific place to look at talent."

300, a Google-backed company created by Lyor Cohen, Kevin Liles and Todd Moscowitz, has announced a Twitter partnership that Cohen says is meant to provide artists development tools for the music industry. 

“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” Cohen said during his Midem keynote speech at the Cannes’ Palais des Festivals centre, according to Billboard. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”

The music community's current landscape makes for different opportunities and an independent approach, according to Cohen, who also spoke at the event about the music business' future.  

“I think this is an amazing opportunity for entrepreneurs to be independent, especially in the music business," Cohen said. "I see macro business models that are not on some chalk board, but that actually are reality. I certainly believe in streaming as being the future of a very healthy business and I want to be a part of that." 

300 is a "a creative hub that goes beyond the creation of music and songs," according to Cohen. "It’s a place where artists, managers, agents can access experience and tools so they could be highly participating in the artist development process." 

RELATED: Lyor Cohen's New Music Venture Will Be Funded By Google, Distributed By Warner Music

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Comments 7 Posts

  • Anonymous
    This dude is so hip-hop. Jay-Z and Ross are losers
  • Anonymous
    This dude is about making bread period. Be sure to checkout thegrandreport, they have some good hip hop and viral videos on there
  • rahrahrah
    This makes sense. Millions of people think the key to their success is their presence in cyberspace, so develop products that these people will buy, with the lure "this will make you famous". They're selling the possibility of fame, and who isn't a sucker for that. Just make the pricing attractive, or even a little bait and switch and have them lining up around the corner.
  • Anonymous
    Do normal people still use twitter in 2014 or is this big eared geezer out of touch?
    • Lyor Cohen
      I'd rather be an out of touch geezer than some common, filthy peasant who posts negative shit.
    • Anonymous
      that was fast.. business must be slow
    • lowprofile
      lmfao u guys have too much time on your hands