Lyor Cohen Details 300's Partnership With Twitter
Lyor Cohen says "Twitter is a terrific place to look at talent."
300, a Google-backed company created by Lyor Cohen, Kevin Liles and Todd Moscowitz, has announced a Twitter partnership that Cohen says is meant to provide artists development tools for the music industry.
“In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” Cohen said during his Midem keynote speech at the Cannes’ Palais des Festivals centre, according to Billboard. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.”
The music community's current landscape makes for different opportunities and an independent approach, according to Cohen, who also spoke at the event about the music business' future.
“I think this is an amazing opportunity for entrepreneurs to be independent, especially in the music business," Cohen said. "I see macro business models that are not on some chalk board, but that actually are reality. I certainly believe in streaming as being the future of a very healthy business and I want to be a part of that."
300 is a "a creative hub that goes beyond the creation of music and songs," according to Cohen. "It’s a place where artists, managers, agents can access experience and tools so they could be highly participating in the artist development process."