Nipsey Hussle Says "Victory Lap" Album Will Be Sold For $100

posted Tuesday October 29 ,2013 at 02:20PM CDT | 67 comments

Nipsey Hussle Says

Nipsey Hussle also talks about how Jonah Berger's "Contagious: Why Things Catch On" inspired "Crenshaw's" Proud-2-Pay initiative.

Nipsey Hussle recently said that he will sell his Victory Lap album for $100 in the same way that he did with his "Crenshaw" mixtape. 

"We gon' do it traditionally through physical retail and iTunes," Nipsey Hussle said during the interview with New York radio station Power 105. "But then we gon' do a Proud-2-Pay campaign like we did for this one, and then we gonna offer it for free also.

"We gonna offer the album for free," Hussle continued. "So if you wanna download it free, you could, because it's still gonna be free regardless whether I offer it or not, somebody gonna leak it. It's gonna be available. I'ma just keep it 100 with the people. It's gonna be free if you don't wanna pay for it. If you wanna pay for it, we gonna have a Proud-2-Pay product that goes along with it. And if you wanna go to iTunes, Best Buy or Target, you can do that, too."

Nipsey Hussle Says "Crenshaw" Sale Idea Came From "Contagious" Book 

During the interview, Nipsey Hussle also said that he was inspired a Jonah Berger book, Contagious: Why Things Catch On.

"I got a few mentors who put me on books and literature and all that," Hussle said of his inspiration behind selling his "Crenshaw" mixtape for $100. "I got to the second chapter of [Jonah Berger's Contagious: Why Things Catch On]. It was just talking about how this restaurant owner in Philly started selling Philly cheesesteaks for $100 out of his restaurant. It set off all types of conversations. Everybody was talking about it. All types of influential people came through and wanted to check out why it was $100. Oprah came through and bought one. David Letterman bought one. He got all type of exposure and publicity. It became a staple. Everybody started come through to support, buying $100 cheesesteaks. I put the book down and I was like, 'We about to do that with the album. Nobody did that with music.'" 

Nipsey Hussle was also asked about other musicians who are taking a similar approach to the sale of their music.

"A few artist approached me," Hussle said. "A couple didn't. MGMT doin' somethin', the Rock band. Eminem is selling his at different price points for like $300 for the deluxe." 

Hussle made his "Crenshaw" mixtape available for free online October 8. He also sold 1,000 units of the project at $100 per copy. Hussle has confirmed that Jay Z purchased 100 copies of the collection. Hussle said he made $100,000 off the release in less than a day. 

More from Hussle's interview with Power 105.1 can be seen below, followed by a stream of "Crenshaw." 

RELATED: Nipsey Hussle Makes $100,000 Off "Crenshaw" At $100 Per Copy

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Comments 67 Posts

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  • Anonymous
    he looks like a combination of master splinter, prodigy from mobb deep and snoop dogg
    • Free Lunch Larry
      It's funny because he does.
  • allen eatter
    666
  • Anonymous
    dumb asses stuck on an $100 album he's giving more than a cd for a 100 you idiots
    • Anonymous
      still not worth it
  • TMC
    I woulda paid $100 for The Marathon and The Marathon continues. They changed my life. This mixtape was for the commercial fans. Its a marathon hoes. Catch up
    • jmp_design
      All his Mixtapes up until this one were phenominal. Crenshaw isn't what I expected or like the first listen or two through...Dissapointed
  • Anonymous
    MGK
  • Anonymous
    FUCH that..on to the next one.. to next artist well MGK gives out his album free
  • imho
    lolll aint noone payin 100 for that shit unless its other rappers or celebs. esp with his mixtape and 1000 features ..good music wack features.
  • RAPPERS OWN NOTHING
    $100 FOR A TRASH ASS CD. LIKE HE IS SELLING KNOWLEDGE. YOURE SELLING TRASH TO YOUR OWN PEOPLE NIPSEY!!!!!! YALL JUST DONT WANNA GROW UP DO YOU? POINT YOUR FINGER IN THE MIRROR THE NEXT TIME YOU COMPLAIN!!!
  • RAPPERS OWN NOTHING
    WHO CARES THE GUY IS A SLAVE TO A WHITE MAN AND $100,000 DOLLARS IS CHUMP CHANGE IF YOU ARE TRULY A BUSINESSMAN. HE'LL BLOW IT ALL ON DUMB SHIT ANYWAYS CAUSE THATS WHAT RAPPERS DO AND TRAIN THEIR YOUTH TO DO. WHO CARES. HE WONT SPEND A DIME ON EDUCATION. IDIOT.
    • Anonymous
      It's like yall completely ignored the article and the interview; all in your feelings and shit. Emo-ass niggas
    • Anonymous
      Your grammar proves you haven't spent a dime on your education either idiot. To call someone a slave that you dont even know on a personal level showsthe bitch in you. All these hateful hating ass comments tell more about yaw broke asses than it does his music and marketing idea. Hating is a bitch emotion and alot of you niggas full of bitch!
  • Anonymous
    this is like holding a bucket and asking for people to give you change. NO im not going to make you rich for some garbage music. this niggas a joke
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  • dentaldamboy
    As an accountant for YMCMB, I have confirmed that Nipsey Hussle will sign with Cash Money. Nipsey will continue to work tirelessly on his debut album which is slated to drop September 2, 3019, a century from now. We only want the best from Mr Hussle, which is why we will be taking a 99% - 100% manager's fee from the sales of the album. Lastly, we want him to take as much time as he needs on this records, so he won't be bored. In the meantime, Nipsey will be carrying weed for Lil Wayne. Once again, we welcome Mr Hussle to the greatest label on earth. YMCMB!
    • Jimmy
      go back to school troll, you're boring.
    • jmp_design
      This was funny for a line in, but too long winded......why complain about him making an actual album when most of his Mixtapes are better than all the music out now.
  • Anonymous
    he's basically begging Jay-Z to pay his rent again
  • t_clark1990
    Some of yall people on here sound so fuckin dumb. Its on dat piff if you cheap ass niggas don't want to bu it the link is above retards. he's selling it for $100 dollars for the niggaz thats fuckin with his campaigne if you ain't fuckin wit it download the free shit and talk all the shit you want.. he gettin money regardless. the people who paying 100 for it is most likely getting bonus tracks merch and maybe a concert ticket or somethings who knows want to know buy a fuckin CD..fact is its been some time and homies still reepin the benefits stop hating..apply yourself to supply your wealth..
    • Anonymous
      we're talking about his album selling for $100 not the mixtape that is already out that wasnt worth $100 cause it only had 5 good songs
    • t_clark1990
      Niggaz will spend $100 dollaz on a half oz of weed and blow dat over the weekend.. at least a hardcopy of the mixtape/album (both are for $100. where is your comprehension?) will last longer hahaha!
    • lol
      the same free burned copy will last exactly the same. and when the cd scratches i can get it free again not no 100 dollars..
    • Anonymous
      who the fuck plays cds anymore tho
  • ThaINNA
    I don't know why y'all are knocking the man. He said plainly the shit will be available for free to whoever wants it. Basically, he doesn't care if you buy it or not it's up to the consumer, so if he want to give the digital away for free and sell physicals at a crazy high price I think that's a good idea. Good direction for hip hop and music in general
  • DAD
    I'm gonna go buy that Nipsey Hussle CD...said no one ever
    • Anonymous
      Said 1,000 people 3 weeks ago, dumbass!!
    • Anonymous
      it was more like 901 people and likely much less jay bought 100 and im sure a lot of his friends and family bought multiple copies too... so it wasnt no 1000 people
  • Fish
    I wont be spending $100 on the album, but i will definitely buy a retail copy because thats the only way great artists like Nip will get the credit they deserve and force YMCMBullshit off the top of the charts.
  • TOOHOTTOTOUCH
    What a joke... I'm gonna burn this CD so I could do like Skinny Black did to Djay in Hustle And Flow. Fuck your $100 dollar trash!!!
  • Anonymous
    i guess that cool and all if you wanna stay selling 1000 copies every time you put out an album,...
    • dentaldamboy
      While you stay hating in your mama basement jacking off to eminem being mad that Nipsey is makin.g more money than you
    • TOOHOTTOTOUCH
      He got's to try and sell his garbage for 100 dollars. After all he's paying half that for dentaldamboy to suck his balls the way he is!!!
    • westcoast
      at 100 a piece keeping all the profits? i bet its better than u do in 3 years
    • Anonymous
      but hes going to waste it on weed, jewelry, cars and strippers so it doesnt really matter
  • TheStreetRef
    Ha! Nipsey trying to milk this situation for all its worth! Cant knock him too much. I wouldn't pay a hundo for his music though. West Coast back! - The Street Ref
  • Anonymous
    he feelin himself a little too much? i can go tot he record store and buy countless classic hip-hop albums for 10-15 a piece. How is his shit worth so much more? shit for 100 it better be the best fucking album i ever heard and if it is all the power to him i guess
    • TRE
      that mixtape was straight trash though maybe one good song on it and i liked Nipseys previous shit. So i doubt this is gonna be all that i can see it being 5 dope songs 5 that are listenable and 5 that are ass
    • Anonymous
      got more than 1 good song, i might keep 3 or 4 for itunes