A "Late Registration" selection hits the Hot 100 chart eight years after its release, likely thanks to Marina Shifrin's viral video.
Kanye West's Cam'ron and Consequence-assisted "Gone," a track off his 2005 album, Late Registration, debuted at #18 in the Hot 100 this week. "Gone" is also #6 on the R&B/Hip Hop Songs chart and #4 on the Rap Songs chart, as per billboard.com.
The Kanye West song gained popularity after being featured in a viral video recently.
The viral video featured writer and comedian Marina Shifrin who recently quit her job as a video editor. The clip showed her explaining her departure by dancing around an empty office to the tune of Kanye West's "Gone."
"On September 28th, I decided to leave my job as a journalist because I felt the industry wasn't doing justice to its talented writers," Shifrin wrote in an article on huffingtonpost.com. "I wanted to leave in a way that would make my parents laugh and do justice to my position as viral video editor. I came up with this video. I woke up the next day and found out a few people, 11 million and counting, had viewed it."
The video, which has more than 15 million views, can be viewed below.
Shifrin was invited to "The Queen Latifah Show" to discuss the viral video's success. While on the program, Latifah appeared to offer Shifrin a job.
"I want to be surrounded by cool, creative, interesting people," Latifah said. "And with your experience, maybe I could create a position. What if I created something called digital content producer? You think that might be something you're interested in?" Shifrin said she was interested and the two said they'd speak more about it.
Digital sales of "Gone" have also gone up, as per billboard.com. The selection moved approximately 9,000 units this week, according to Nielsen Soundscan. YouTube reports 6.2 million streams of the song in the U.S., allowing the single to rank at #4 in the Streaming Songs chart.
According to billboard.com, Kanye West now has 59 hits that have me Hot 100. Drake has 65, Jay Z has 80 and Lil Wayne has 120.