Loaded Lux Says He Plans To Battle Hollow Da Don
Loaded Lux, who is slated to battle on the UW Battle League in 2014, says he's still planning to face Hollow Da Don.
Loaded Lux, who recently announced that his next battle is slated to take place under the UW Battle League, has hinted towards facing off against Hollow Da Don.
"I'm on my thing already," Loaded Lux says in the clip. "He won't get away. Hollow won't get away. That's the misconception. Everybody think we have this number...I read this comment. I read everything. The misconception is people throw these numbers out there and wild demands that can't be met or reached. That's not the case. That was never the case. When I came to SMACK and them, I came with a plan...But, it's at work now. A couple things. He won't get away. He's got to get this."
During this interview, Loaded Lux was also asked about his upcoming plans.
"Well, we gon' get this Hollow thing underway," Lux said.
It is possible that Lux and Hollow may battle on UW Battle League, the home for Lux's next bout. An opponent for the match-up, which is scheduled for February 2014, has not been released as of yet. The announcement of Loaded Lux's opponent is slated to be made tomorrow (October 6).
Loaded Lux and Hollow Da Don were slated to battle, some thought, at SMACK/URL's Summer Madness 3. The battle did not take place, at least in part due to financial disagreements between Lux and URL.
Lux spoke with HipHopDX about the issue in August, saying that it was a mistake to not have him on Summer Madness 3.
"I say that was one of the poorest business decisions in Battle Rap history," Lux said during an interview with HipHopDX in August. "Here you have a guy that has increased the fanbase 10 times over. Since my Calicoe battle, I've been on 'Howard Stern [Show].' What battle rapper has done that? You don't get more mainstream than Howard Stern. What battle rapper is quoted on 'NBA Today' on ESPN? What battle has ever gotten 3 million views? Can you even name the 'Summer Madness 2' card without thinking about it? What battle rapper is quoted or mentioned in mainstream songs as much as I have been? I'm not trying to blow my own horn, but if ever there was an opportunity to capitalize on this thing that we do, this was it.
"There is a worldwide audience for Battle Rap and they were watching and waiting with eager anticipation for Lux versus Hollow [Da Don]," Lux continued. "The Battle Rap audience is much larger than can fit in Stage 48. My management team came with a plan to reach that audience. We didn't come Goodfellas style, 'Fuck you pay me.' We came to the table with two additional revenue streams that they were not considering. So we were essentially paying ourselves. Live stream pay per view. If one percent paid $20, that's $600,000. With proper promotion, one percent was attainable, maybe even more. That's what we were trying to negotiate. Then, [we suggested] pay-per-view on-demand for, say $2, after the battle. The income was there and we only wanted a 30% share. We were going to let them recoup 50% of my fee from the pay-per-view revenue. I think they were afraid to go get it.
"Let's be very clear," Lux continued. "This is a business and what battle rappers do is almost phenomenal. A recording artist can make hundreds of thousands of dollars off one song, doing the same show over and over, night after night and get royalties. Let a battle rapper repeat a bar, let alone a whole verse, he gets booed. We have to bring new material every time. Not only that, we have to memorize it and be on our toes for rebuttals. We just make it look easy, but it's not. The fact is we had others that wanted to promote the battle, but we wanted to show loyalty to URL. That is our family. I must mention that through all of this, Hollow was on point with the revenue potential of a battle between us. He's a businessman. We couldn't get URL to see it. As the story goes, scared money don't make money."