After saying URL would release separate videos to announce each battle for their annual "Summer Madness 3" event, Troy "SMACK" Mitchell decided to reveal the entire card yesterday (August 19).
According to SMACK's announcement, "Summer Madness 3" is slated to feature the following match-ups: Arsonal versus K-Shine, Math Hoffa versus Serius Jones, Big T versus O-Red, Calicoe versus T-Rex, JC versus John John Da Don, Tay Roc versus Ill Will, Jaz the Rapper versus Ms. Hustle and the previously announced Daylyt versus Swave Sevah.
Last year's "Summer Madness 2" featured the likes of Loaded Lux, Murda Mook, Iron Solomon, Charlie Clips, DNA and E-Ness. Busta Rhymes, Q-Tip and Diddy attended the event, where Diddy paid a battler, T-Rex, $10,000 for winning a round in a match against Aye Verb.
This year's event card has already drawn criticism from fans, according to SMACK.
— Troy Mitchell (@SMACKWHITE) August 20, 2013" alt="">
I had countless high profile events in the pass. And the first card that I put together to try to better the culture, mf complain.
— Troy Mitchell (@SMACKWHITE) August 20, 2013
The announcement was made via Instagram. The Jaz/Hustle match was included in the post's caption.
Prior to making this announcement, SMACK released a video discussing the card. Without naming names, SMACK addressed the "Summer Madness 3" card and said URL was moving away from only booking high-profile battlers.
"It's not about the big names no more because a lot of the big names that actually perform on the stage ain't delivering the quality battles and the quality performance that we're looking for," SMACK said in the video. "We got dudes that choke in the first round. We got dudes that's not coming to the battles with three complete rounds. They lookin' at this like it's just a pay day and I'm not gonna allow that to happen. The fans, it's unfair to y'all to allow that to happen. So, if we continue to let this happen, it's gonna meet the same demise as the music industry as we know it today with the bubble-gum Rap shit that gets a million spins on the radio."
"Summer Madness 3" is scheduled to take place September 8 at New York's Stage 48.