Madchild Anticipates Battle Axe Records' Relaunch

posted Sunday August 11 ,2013 at 02:00PM CDT | 12 comments

Madchild Anticipates Battle Axe Records' Relaunch

Exclusive: Madchild says he's "excited" about Battle Axe Records' future.

Madchild recently addressed the relaunch of Battle Axe Records in an exclusive interview with HipHopDX.

"Expect for the relaunch of Battle Axe Records before Christmas or early in 2014," Madchild said. "I’m very excited about it. I can’t quite announce who my partner will be. But I’m very excited about who I’m going into business with. I don’t mean to use someone else’s quote, but I’m excited about building a brand that you can trust. I’m excited about building a label with my partner where people will know to come to Battle Axe to get the fiercest, rawest, most experienced emcees on the planet. That’s my goal with Battle Axe this time around."  

Madchild also said he plans to be more hands-on with the label this time around. 

"My original intention with Battle Axe in the past got sort of diluted because we ended up having tremendous success in Canada, and I sort of left it in the hands of other people," Mad Child said. "I was just sort of saying 'yes' or 'no,' but this time I’m going to pay very close attention and bring my original dream to fruition. I want to represent a certain thing. I want Battle Axe to represent a certain amount of fierce, fierce lyricism, quality control and artists that I appreciate. I’m not signing no artist that I wouldn’t drive around for a month and listen to. Hopefully there will be enough people that share the same tastes as mine, and we’ll have a nice go at it." 

In August 2012, Mad Child spoke with HipHopDX about what he saw as the demise of Battle Axe Records.

"We put out a lot of cool 12 inch [singles] back in the day," Mad Child said. "We put out some cool artists from the West Coast and I think we were part of the underground movement. But in 2006, I guess I kind of had lost interest. That’s where I was going. I basically lost interest. I wasn’t going to the office nearly as much anymore. The whole industry was changing. Free downloads were getting more popular and it was harder and harder to make a dollar. Instead of me being myself, sitting down and pumping the brakes like, 'Let’s figure this out…' The way I would look at it now would be like, 'This is a challenge. Let’s figure out a way to still turn a profit. Let’s move with the times and get ahead of the times.' That’s what the real me would have done. But because I was already getting mixed up with the Percocet, I was like, 'Fuck it. Let’s shut this down.' I was losing interest. But for example, now, in the last few months, I started something called Battleaxe Warriors. It’s a brotherhood. It’s a family. It’s for people that enjoy our music, my music and underground Hip Hop. This is a worldwide family we’re building. Already we’ve sold a thousand memberships in just a few months. That’s my point. To come back and run a record label now the way you did in 2006 is difficult to do. You have to think outside the box and get creative. So, I think eventually the concept of Battleaxe Warriors will become the new Battle Axe Records, if that makes any sense.

"A reincarnation where it’s one on one with our brothers, our family, the fans," Mad Child continued. "Let’s say Battleaxe Warriors becomes 30,00 members strong. I’d rather have 30,000 strong where we can go to them directly and we can count on them and they can count on us. Those are real fans. They’re gonna come to the shows. They’re gonna support. We’re gonna spend time one on one with them. We can go out with 50-60 warriors and go for dinner and go to a movie and make it a real friendship, a real brotherhood. I’d rather have that, that’s gonna last for the next 10 years, rather than 100,000 fans that are here today, gone tomorrow. I’ll take a real family over some fickle ass fans that like your shit and then they’re on the next shit tomorrow any day." 

Madchild's last release, 2012's Dope Sick, was reportedly the first studio album the Canadian rapper recorded while sober. The project features songs like "Wake Up," where he discusses his battles with addiction. As a part of Swollen Members, Madchild and the group also released 2012's Beautiful Death Machine

Evidence, Son Doobie, Sunspot Jonz and Abstract Rude were among the many acts to release projects via Battle Axe Records from the 1990s through the 2000s. 

RELATED: Madchild Points Out Hip Hop's Reluctance Discussing Mental Health

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Comments 12 Posts

  • Anonymous
    gfsegweg
  • Lori W. Hughes
    my neighbors mother makes $67 every hour on the laptop. She has been without a job for 10 months but last month her income was $19760 just working on the laptop for a few hours. Heres the site to read more... www.Can99.com To be that cool with each after all these years in the game is amazing. That's brotherhood.
  • Gucci Mane Army
    Gucci Mane is the realest rapper and heres why. - all other rappers rap about being gangster shooting and killing but they havent done it. - Eminem raps about killing he hasnt. - Jay z raps in open letter about sending shots he hasnt. - T.I. snitch to the feds - Young Jeezy was never bmf - 50 Cent snitch and was never in jail but a youthcamp - Game was never a banger but lived the life of his brother in his lyrics - Nas Escobar never sold drugs - Ice Cube never was a gangbanger - Dr Dre never was a gangbanger - Snoop was never a crip - 2pac was a ballerina and never sold drugs after he become famous he was doing some stupid stuff like beating and shooting at people because he though he could get away with it. Without Suge Knight 2pac was just a skinny motherf*cker. - Mobb deep are the biggiest cowards in rap they are short as midgets and keep talking this g sh*t but never did g sh*t. - Most of the rappers rap about stuff they havent done yet you all support them and say its real rap. - When rick ross does it you all claim he is fake and say its fake rap. This shows that hiphop fans are hypocritical and all these real hiphop fan wanna be's are just some unjustified haters whose opinions are just as irrelevent as the swag fag rapper fans. BIG GUWOP KILLED A MAN HE WAS A DRUG DEALER BEFORE RAPPER HE HAS STREET CREDENTIALS HE IS THE ONLY RAPPER THAT RAPS ABOUT FACTS THERE FORE BIG GUWOP IS THE REALEST RAPPER IN THE RAP GAME AND THATS A FACT!
  • Vanessa W. Sharp
    my best friend's step-aunt makes $87 an hour on the laptop. She has been out of work for seven months but last month her pay check was $14487 just working on the laptop for a few hours. Read more on this web site... www.Can99.com gotta agree here, usually not the biggest 50 fan in the world but his work with the game is always good!
  • sxxx9
    http://www.youtube.com/watch?v=6W1tG-m4NSU
  • sxxx9
    http://www.youtube.com/watch?v=rhkB95J5c9s
  • sxxx9
    http://www.youtube.com/watch?v=5SCtyEOJy0A
  • t0x
    He's going into business partners with Slaine. That's my call. A Brand You can Trust is The first Album From La Coka Nostra. He's had Slaine all over his shit lately.
    • Anonymous
      Calling it as well, and hoping this is the case. Slaine is raw.
  • Robert
    Lol you guys are funny they took off for a while but since 2011 have been making music and really good music,Madchild is just aloud back in the states now.And Me, if you knew the man u`d get the joke of the duck face.
  • Steelmatic
    Good stuff, SM always been dope and glad to see Battle Axe back in effect.
  • me
    I like all my rappers to have cute duck faces