Rick Ross Still "Rocking" With Reebok

posted Monday July 29 ,2013 at 08:00PM CDT | 85 comments

Rick Ross Still

Rick Ross compares rapping to film writing while speaking on his controversial, "U.O.E.N.O." lyric.

Maybach Music Group founder Rick Ross found himself swimming in controversy this year following the release of Rocko’s “U.O.E.N.O.,” a record which featured a notoriously controversial lyric from Ross. Following the backlash surrounding the rapper’s lyrical addition to “U.O.E.N.O.,” he was subsequently dropped from his endorsement deal with Reebok.

Despite Ross’ brash ending with Reebok, he went on to reveal that he still has “love” for the brand during an interview with The L.A. Leakers. The God Forgives, I Don’t rapper also made reference to a possible “announcement” he says will be made at the appropriate time.

“Well, you know, as far as me man I just still love wearing Reebok,” Ross revealed. “You know what I’m saying? That’s just always been a vibe of mine and I’m still rocking with Reeboks. I feel like when the time presents itself, if it is meant to be we gon’ make that announcement and let the streets and everybody know what the deal is. But other than that I’m just rocking Reeboks.”

Ross later went on to address his controversial “U.O.E.N.O.” lyric and the apology that followed. On the original version of the song, Ross rapped, "Put Molly all in her champagne, she ain't even know it / I took her home and enjoy that, she ain't even know it."

“You know me, I really don’t take it too personal. I just feel like Hip Hop is the biggest force in the world right now,” said Ross. “It’s the biggest voice in the world right now and I feel like a lot of people just want to step on that stage a lot of the times. At the end of the day we’re writers, we’re entertainers. It’s just like writing a film. It’s just like Scorsese or Tarantino. We may direct a film you may not like. You don’t have to watch that one. You don’t have to catch that particular film…For anyone that was [taken] advantage of or raped or so on, that’s who that apology was sent for.”

In April, it was reported that Ross could possibly lose between $3.5 and $5 million as a result of his Reebok fallout.

RELATED: Rick Ross Dropped By Reebok, Over Perceived Rape Lyric

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Comments 85 Posts

  • Anonymous
    But if you think about it it's worse for artists who used to go platinum to now go gold, than for a guy who always goes gold to maintain that each time out.
    • Anonymous
      but why couldnt go he plat in 2006-2009 when all his peers were
  • Anonymous
    "still no platinum albums though, FAIL" What is your obsession with going platinum?
    • Anonymous
      i find it amusing that almost every major commercially successful artist from the last 10 years has at least 1 plat album, not including the new people but ross been around far too long to keep failing
  • Anonymous
    "Slim fast would be a good look!" Maybe he should.
  • Anonymous
    HOT NEW HIP HOP. EAR CANDY FOR YOUR EAR. NOTHIN LIKE THE SHIT YOU TIRED OF HEARING ON THE RADIO. http://youtu.be/4NjS2Lqvr_U
  • Marian R. Davila
    just as Justin implied I'm in shock that a single mom able to profit $8293 in 4 weeks on the internet. did you look at this site link... WWW.CAN99COM
  • Anonymous
    Dis nigga is a fraud and a pathological liar. I just seen an interview yesterday where he was talking about Khaled proposing to Nicki saying how real and serious it was. Now today we find out it was all for promo for a single Ross is on. LIAR LIAR LIAR
  • Anonymous
    I don't think Ross needs Reebok. Ross owns about 6 Wingstop franchises and stock in Ciroc & Bellaier Rse in addition to real estate. As a CEO of a multi-million dollar label with multiple Gold singles and Gold albums from himself and his artists he doesent need a Reebok endorsement, all Ross needs to do is keep pushing his artists and building his empire within the music industry.
    • Anonymous
      he does not have stock in Ciroc "multiple Gold single".... you MEAN 2 and he hasnt had 1 since 2010 all ross needs to do is go on a fucking diet
    • Anonymous
      more like 3 wingstops. and he aint making no profit there because him and DJ Khaled eat too much
  • JASONNN
    http://i1.ytimg.com/vi/PJc3bWW0iu0/mqdefault.jpg
  • 666 micheal myers devils
    http://i1.ytimg.com/vi/fp9BSmxgUxs/mqdefault.jpg
  • 666 micheal myers devils
    http://www.youtube.com/watch?v=fp9BSmxgUxs
  • Anonymous
    ross is one of the real g's who is left in the rap game.. i mean, game was a stripper, 50 was a snitch etc.. ross keepin it real till the end and u can see from hes eyes that hes real cold blooded gangsta
    • Anonymous
      Good joke.
    • Anonymous
      you just gonna conveniently forget he was a correctional officer? that he lied about it. that he grew up in a nice neighborhood, graudated and went to college to study criminal justice? then in his 30's he decided he wanted to be a gangster LOL
    • Anon
      Nice troll job..
  • Anonymous
    Reebok aint rocking with you, you fucking Rapist!!! Why would an athletic company hire an obese person to promote their brand anyway?
    • Morley
      Your mother drank too much alcohol when you were a baby or maybe there was bad water in the trailer you grew up in. Are you one of those sick-minded freaks that asks why people wear baseball hats but they don't play baseball? .....or are you one of those idiotic bitches that think Reebok/Nike/Adiddas only market their shoes and appareal to athletic athletes? Reebok already cut the check and it ain't no refund so they might as well stay amicable and salvage their business relationship.
    • Anonymous
      Sure great idea if they want hundreds of angry women outside their stores protesting again
  • Anonymous
    That's the only way this fat man can get laid, you ain't even know it
  • Anonymous
    you can tell his a fake character just by watching his interviews
  • Anonymous
    Gunplay's Maybach Music Group chain is still in G-Unit's possession. If Ross was a real nigga he would have done something.
    • Anonymous
      He did do something... He bought him another one.
    • Anonymous
      that must have hurt his pride
  • Anonymous
    who gives a f*ck what this fat f*ck wakes up and decides to wear. he still wears is because he had an endorsement and still has a closet full of kicks and shirts. Slow news day
  • ross wins
    So many other rappers have said far worst than ross. But arguing with ross haters is a lose lose. em,dmx,biggie,big pun and countless others have mentioned rape. Yet the pure hate in your heart for ross says poppin a molly is worst than butt fucking kids or raping a 15yr old daughter smh. This site needs to be revamped
    • Anonymous
      the hate got nothing to do with him having to rape bitches to get his dick wet. hes a mediocre rapper and the biggest fraud we've seen thus far.
    • Anonymous
      People are just weird like that, they blame Ross for 50-Cent losing his rap-career....they treat Ross like he dissed their hero Emenim. I could care less if Ross spent a year working as a CO when he was 19, I got family in the Feds and family that's CO's and we all take care of one another. Sadly we live in a world where people have more love for crack-dealers than they do for the COs who keep the child-molesters and klansmen locked up away from our community. The white-trash Emenim made racist raps songs before he got signed, he's the biggest fraud in HipHop.
    • Anonymous
      Actually Ross did diss Eminem. He was hoping eminem would beef with him so he could really blow up and maybe go plat for once LOL
  • OUCH!
    "Reebok old, i "just dot it" nikka" Jay-z feat. rick ross fuc*witmeyouknowigotit
  • Anonymous
    What a bitch nigga! They fired yo ass and fucked up your money over some bullshit lyrics. He even apologized after all that shit. A real nigga like 50 or Gucci would never apologize for his lyrics after he lost an endorsement. Now instead of moving on hes trying to get back in their good books. We can now look forward to hearing about Reebok in every Ross interview for the next year.
  • dentaldamboy
    Rick Ross always goes platinum each time. His sales were just heavily tazed by the government. They could not be included as a result.
    • Anonymous
      J cole f*cked weezy up in sales. what do you have to say now, sucka?
    • Anonymous
      Weezy sold 5 million. Those sales just aren't accounted for.
    • dentaldamboy
      Furthermore, J Cole ain't selling more than 200k copies. His sales were overaccounted.
    • Anonymous
      hes gold, Ace Hood, Tyga and French Montana aint
    • dentaldamboy
      All of them were unaccounted platinum
    • Anonymous
      Wrong, dentalbitch. Ross has never gone platinum, Wayne only went gold, J Cole sold more than 500k copies, and Ace Hood, Tyga, and French went triple wood.