Kanye West Confirms "Yeezus" Guests, Rick Rubin As Executive Producer
Kanye West breaks down the title of "Yeezus," says the album title refers to his "God name."
G.O.O.D. Music rapper Kanye West dished out a number of thank you’s during his Yeezus listening session, which took place last night (June 10) at a loading dock in New York City. The Windy City emcee saved his last thank you for Def Jam Records founder Rick Rubin who West reportedly recruited last minute for the role of executive producer on Yeezus.
West went on to speak in detail about Rubin’s contributions as executive producer on the project before offering a short, but precise explanation of his album’s title.
“Last but not least, that came and helped bring this whole shit together. That executive produced the album [with] me and the family is Rick Rubin…I remember Rick even said, he said ‘When we did Def Jam, we wasn’t feeling like we was in competition with nobody cause this shit was so direct’…So, it was good for me to go to the God Rick Rubin and plan my shit,” said West in a video posted on XXLMag.com. “Ask him questions and allow him to take this project to an entirely new level. And he made a lot of great decisions at the end and pulled it to a whole new level. And I wanted to explain something about the title. Simply put, West was my slave name, and Yeezus is my God name.”
The “Black Skinhead” rapper also spoke on the musical versatility of Yeezus, which he later described as being a "soundtrack" to life, as he commented on the album doubling as a project you can ride to, workout to, etc.
“We ain't give a fuck about what no one else said, outside looking in, anything,” Kanye explained. “We just wanted to make the best product possible and this is just the beginning of an entirely new mentality of how to make music [directly] for the people…It’s about delivering some shit for y’all to go to work to, ride to, listen to when y’all working out and shit, whatever y’all doing. To provide a soundtrack for this shit.”
Kanye also reportedly confirmed features from Daft Punk, Chief Keef, Bon Iver, and more on the album. Yeezus will be released next week on June 18.