Christian Clancy and Tyler, The Creator both question the critics' understanding of context, in the wake of PepsiCo pulling Odd Future's Mountain Few ad.
Following an AdWeek report on the Odd Future Mountain Dew commercials being pulled for perceived racism and violence against women, the group and director Tyler, The Creator's manager have responded.
Tyler, who directed the third video in the PepsiCo series, took to Twitter earlier last weel to disagree with the intrepretation of the ad. He added yesterday (May 1) that he'd like to speak with Dr. Boyce Watkins, who deemed it, "arguably the most racist commercial ever."
IDIOTS THE LADY IN THE NEW MOUNTAIN DEW COMMERCIAL IS THE WAITRESS THAT GOT ATTACK RETARD
— Tyler, The Creator (@fucktyler) April 25, 2013
I Would Love To Have A Convo With @drboycewatkins1
— Tyler, The Creator (@fucktyler) May 1, 2013
Christian Clancy, the group (and Frank Ocean's) manager, also took to his Tumblr to apologize to offended parties, but disagree with intrepretation. As reported by AllHipHop.com, he wrote, "Context may or not help those who are offended and I wholly respect that but for those who are interested I can offer the following and leave the rest to Tyler. 1. This spot was part of an overall admittedly absurd storyline about a crazy goat who becomes obsessed with Mountain Dew 2. The lady in front of the lineup is the waitress from the first spot. 3. The lineup consists of Tylers friends and odd future members who were available that day. (LBoy, Leftbrain, Garret from Trash Talk and Errol) 4. He absolutely never intended to spark a controversy about race. it was simply an again admittedly absurd story that was never meant to be taken seriously. Again we apologize if this was taken out of context and would never trivialize racism, especially now in America where voting and civil rights are being challenged at the highest level. I can however stand firmly by someone I have believed in since we met only because I know him and i know all of this was never his intent."
Mountain Dew's verified Twitter account also apologized for the video, calling it a "#Fail."
Hey guys - made a big mistake we've removed the offensive video from all our channels. #fail
— Mountain Dew® (@mtn_dew) May 1, 2013