J. Cole Explains "Born Sinner" Delay & Talks Relationship With Label
J. Cole explains why the original release date for his sophomore LP was "a bad move."
In an interview with MTV News, Cole explained why the album didn't drop as planned. "[Roc Nation and Columbia] were cool with it, like 'Whatever you wanna do,'" said Cole of the original release date.
However, Cole realized that the original release wasn't going to be feasible. "Really that was a bad move. We decided that we got everybody playing on the same team and the same frequency. This is the sophomore album let's not fuck around."
"Let's really roll this out right, get the proper single, get the proper videos, proper brands," he continued. "There are certain things that you can line up to make an album feel bigger."
Cole added that he and Roc Nation's visions for the project are in concert, unlike with Cole World: The Sideline Story. "On this one we're getting full label support. We got a sync about us this go 'round that was not there on the first one, and it's a beautiful thing."
Watch the interview below:
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