The phrase “YOLO” may have been a runner-up in the “Trend We’d Like To See Die” category in the 2012 HipHopDX Year End Awards, but despite that, Canadian artist Drake is still hoping to cash in on the popular phrase he created.
Serving as an acronym for “you only live once,” “YOLO” has been plastered on all types of apparel throughout the year, but over the week the immense use of the phrase seemed to really spark the Young Money artist’s attention.
Using the Instagram handle, @champagnepapi, Drake posted pictures of two separate items that featured the “YOLO” phrase.
The first picture, which showed about 16 hats with the “YOLO” phrase on them was taken at Walgreens and also included this comment from Drake, “Walgreens....you gotta either chill or cut the cheque.” In a second picture taken from the rapper, this time at Macy’s, a t-shirt with the phrase “YOLO Is My Motto” along with Snoopy and Charlie Brown was pictured along with the caption, “Macy's...same goes for you.”
As of now it’s unclear what steps Drake would have to take to see any profit from any apparel which uses the “YOLO” phrase.