It would be quite an understatement to state that Compton rapper Kendrick Lamar has created his own niche thanks to his debut album good kid, m.A.A.d city and the TDE emcee is heavily aware of the niche that he’s made for himself.
During an interview with KillerHipHop.com, Kendrick even went on to state that every artist in Hip Hop should have their own niche if they hope to “elevate the art and culture” of the genre.
“I really can’t speak on other artists, but for me what I try to do is just stay as original as possible. And have my own sound that nobody can really duplicate,” said the rapper in a video posted on YouHeardThatNew.com. “Nobody can really make sense of doing it easily. It’s really my niche and that’s what I think everybody in the game should have, their own niche. Nobody really follows each other. Cause when you do original things you elevate the art and culture of Hip Hop.”
Kendrick also went on to speak on “Bitch, Don’t Kill My Vibe,” one of his debuts most talked about tracks and revealed what the motive behind the record was. According to the rapper, the record was a kind of “the joke is on you now” to the doubters who didn’t believe he’d be able to drop a successful commercial album.
“Just really the naysay that I would actually do an album, do an album that’s full of commercial topics that’s not really about me,” Kendrick explained. “You always have that speculation on your first album and I really thought, ‘these people is really trying to kill the vibe of this record.’ So when you listen to it it’s really a big subliminal, almost like ‘the joke is on you now’ because I got dedicated people that enjoy this and I know that so I’mma make what I wanna make."