B.o.B. talks about his latest partnership, this one with Coca-Cola for "Perfect Harmony," and says it will help aspiring artists.
B.o.B. says he wants to help aspiring artists. With this in mind, he has teamed up with Coca-Cola for Perfect Harmony. The partnership will allow unsigned talent to perform on BET's 106 & Park's Wild Out Wednesdays and more.
"Teaming up with Coca Cola to do this Perfect Harmony thing, it's just a good opportunity for all aspiring artists," he recently said in an interview with 106 & Park, a show that also helped him early on in his career. "This is really coming around full circle."
"It's a partnership we've been talking about for awhile," he added. "This is only the beginning."
The video of this interview can be seen below: