In an interview with the magazine, French discussed his "obsession" with Versace, touching on its history in Hip Hop: "I have been a fan of Versace for so long, watching people like Biggie, Puff, Jay-Z. I've been collecting them for a while now."
Montana was asked why a brand with so much silk, bright colors, and flowery designs, would be appealing to hardcore emcees. "Rappers make something Hip Hop," explained French. "Like when Biggie wore the yellow one, the one that I wore for Summer Jam, he made it Hip Hop. And when he wore the Coogi sweater, he made that Hip Hop. Whatever rappers wear is cool to people."
French elaborated on his distinct style, which has included items such as his infamous bear hat. "I like colorful stuff. I like wearing stuff that nobody is wearing. That's why I wear the bear hat. I'll wear the whole mink. You wear the animal, but you don't wear the head. I'm wearing the head this time around. It just like how took the silk shirt game to another level and went and got the scarves—looked like King Jaffe Joffer out there. You know?"