Jay-Z Launches D'usse Luxury Cognac In New York City

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Jay-Z Launches D'usse Luxury Cognac In New York City

Jay-Z endorses Bacardi's venture into VSOP Cognac with D'usse.

Jay-Z is expanding his business portfolio with the launch of D’usse luxury cognac.

Last night, Hov appeared at a private event in New York City, New York to debut the cognac, which is a product of Bacardi. The VSOP Cognac will be officially launched in September 2012.

D’usse is intended for a younger demographic, and will be available for $44.99 for a 750mL bottle. This marks Hov’s latest venture into liquor endorsement, following his promotion of Armand de Brignac, otherwise known as Ace of Spades.

The.Life Files were in the building last night to witness the launch of the cognac. Check out a picture from the party below.

jay-z

RELATED: NY Post Columnist Makes Racist Remarks Towards Jay-Z & Brooklyn Nets

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