Swizz Beatz recently announced a partnership with ON-Media to bring K-pop to America, a move intended to “migrate cultures.” During an interview with The FADER, Swizzy explained that artists like Kanye West and will.i.am have collaborated with Korean pop artists, but that he wants to build a lane for them to break through in the U.S.
“I’m not trying to just do a feature. I’m really trying to migrate culture,” he explains. “I don’t have to produce everything, I don’t have to rap on everything. I want to set up tour and TV shows and just have a super creative outlet for people to express themselves. We need to start bridging those gaps, and thinking globally is the way to go.”
The rapper/producer said that in order to integrate K-pop into American music, he plans on pairing artists from both countries. His hope is to end up with Chris Brown on a song with Big Bang, or Nicki Minaj on a track with 2NE1.
“Bridging the gaps with collaborations can be the start of a global phenomenon. We’ve got this group called Big Bang, they dropped a song called 'Blue,' and I’m like, everybody should know about that,” he continued. “So how do you keep communication going? When you’re a big artist in the states, they roll out the red carpets for you, and I don’t feel that love for artists from other countries when they come here. I’m like, wait a minute, that’s not fair. Why can’t they get some respect? So my thing is to team up a Big Bang with a Chris Brown, somebody like that. Team up 2NE1 with Nicki Minaj or Rihanna. You take an international hit and make it even more international, even more familiar. Bridge that gap.”
Read the full interview at TheFADER.com.